PENGARUH LABEL HALAL, DAN HARGA TERHADAP MINAT BELI PADA ICE CREAM MIXUE

Muhammad Sayyid Candivas

= https://doi.org/10.26753/hombis.v2i2.1078
Abstract views = 286 times | views = 28 times views = 39 times

Abstract


Abstract. The purpose of this study was to determine the effect of Halal Labels and Prices on Interest in Buying Mixue Ice Cream at Mixue Stores, Kebumen Branch. The research method used is a quantitative descriptive approach with a total of 50 respondents. Data collection was carried out through an online questionnaire and the collected data was analyzed using SPSS software with a modified Likert scale. The results of the study show that the Halal Label and Price have a positive and significant effect on Purchase Intention, either partially or simultaneously.

Keywords: Keywords: Halal Label, Price, Purchase Intention


Full Text:

PDF PDF

References


Al-Ghazali, I. Benang Tipis Antara Halal dan Haram. (Pasuruan: Putra Pelajar. 2002), 90.

Fatkhurrokhman, Tiyan. "PENGARUH EXPERIENTIAL MARKETING DAN HARGA TERHADAP KEPUASAN PENUMPANG KERETA API WIJAYAKUSUMA." Manajemen Dewantara 5.1 (2021): 26-33.

Hastuti, E. R. (2017). Analisis Penetapan Kewajaran Harga Pada Pembiayaan Rahn di Bank Mandiri Syariah. Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah. 5(1), 120.

Rakhmawati, A., Kusumawati, A., Rahardjo, K., & Muhammad, N. (2020) The role of government regulation on sustainable business and its influences on performance of medium sized enterprises. Journal of Sustainability Science and Management. 21(3), 330

Sinambela, Lijan Poltak dan Sarton Sinambela (2021). Metodologi Penelitian Kuanitatif - Teori Dan Praktik. Depok: Rajawali Pers.

Sekaran & Bougie, (2016). Research Methods for Business : A Skill Building Approach Seventh Edition. United States of America : Wiley

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.CV


Refbacks

  • There are currently no refbacks.




View My Stats

This journal (p-ISSN:2830-0211; e-ISSN:2829-7997) is licensed under

a Creative Commons Attribution 4.0 International License

Creative Commons License

Universitas Muhammadiyah Gombong

Address: Jl. Yos Sudarso No.461 Gombong, Kabupaten Kebumen, Jawa Tengah 54412


email: hombis@unimugo.ac.id