Analisis Pengaruh Perceived Price dan Brand Image terhadap Repurchase Intention pada Produk Air Mineral Vit

Reni Suci Wahyuni

= https://doi.org/10.26753/hombis.v2i2.1298
Abstract views = 142 times | views = 18 times

Abstract


This research aims to test and analyze the influence of Perceived Price and brand image on repurchase intention for Vit mineral water products. The population of this research is 100 consumers of Vit brand drinking water in Kebumen Regency. Data analysis techniques using descriptive and statistical analysis techniques include instrument tests (validity and reliability tests), classical assumption tests (normality test, heteroscedasticity test, multicollinearity test), multiple linear regression analysis, and hypothetical tests (partial t test, simultaneous F test, coefficient of determination) using the SPSS program. The results of the research show that Perceived Price and brand image have a positive and significant effect on repurchase intention, both partially and simultaneously.

Full Text:

PDF

References


Ketut, Y. I. (2018). The Role of Brand Image Mediating the Effect of Product Quality. Rjoas, 11(November), 172–180.

Kotler, P., & Keller, K. L. (2007). Manajemen pemasaran (12th ed). PT. Indeks.

Mudiantono, M., & Andhike, D. (2019). Factors Influencing Customer’s Repurchase Intention of Go-Jek in Semarang, Indonesia. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2(4), 458–472. https://doi.org/10.31842/jurnal-inobis.v2i4.105

Pitaloka, I. W., & Gumanti, T. A. (2019). The effects of brand equity on repurchase intention: The role of brand relationship quality in Muslim Wear Brand Surabaya-Indonesia. International Journal of Scientific and Technology Research, 8(1), 196–199.

Prakasa Restuputra, M. D., & Rahanatha, G. B. (2020). Promosi Penjualan, Store Atmosphere, Dan Brand Image Berpengaruh Terhadap Repurchase Intention. E-Jurnal Manajemen Universitas Udayana, 9(8), 3019. https://doi.org/10.24843/ejmunud.2020.v09.i08.p07

Purnama Sari, D. M. F., & Mitaftrotin. (2020). Perceived Price, Product Designdan Online Customer Review Terhadap Purchase Intention Pada Produk Wardah Di Marketplace Shopee Mall. Jurnal Ilmiah Manajemen Dan Bisnis, 5(1), 81–89.

Purnapardi, M. S., & Indarwati, T. A. (2022). Pengaruh Product Quality dan Brand Image terhadap Repurchase Intention Produk Kosmetik Halal di E-Commerce. Jurnal Ilmu Manajemen, 10(1), 136–147. https://doi.org/10.26740/jim.v10n1.p136-147

Setiyaningsih, V. (2021). Pengaruh Brand Image, Price Perception dan Product Quality terhadap Repurchase Intention Pada Konsumen Air Mineral VIT di Kebumen. Jurnal Skripsi Prodi Manajemen, STIE Putra Bangsa Kebumen, 1–4.

Surono; D Rizana. (2023). Peran Persepsi Harga, Ekuitas Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Vario 150 CC Di Kabupaten Kebumen. Jurnal Inovasi Bisnis Manajemen Dan Akuntansi, 1, 1–11.

Udayana, I. B. N., Hutami, L. T. H., & Yani, Y. E. (2022). Website Quality, Brand Image, and Brand Trust on Repurchase Intention Through Customer Satisfaction as Intervening Variables. Jurnal Ilmu Manajemen PROFITABILITY, 6(1), 201–214. https://journal.unismuh.ac.id/index.php/profitability


Refbacks

  • There are currently no refbacks.


View My Stats

This journal (p-ISSN:2830-0211; e-ISSN:2829-7997) is licensed under

a Creative Commons Attribution 4.0 International License

Creative Commons License

Universitas Muhammadiyah Gombong

Address: Jl. Yos Sudarso No.461 Gombong, Kabupaten Kebumen, Jawa Tengah 54412


email: hombis@unimugo.ac.id