PENGARUH KUALITAS INFORMASI, KEMUDAHAN, DAN KEPERCAYAN TERHADAP KEPUTUSAN PEMBELIAN DI SITUS TOKOPEDIA

Irmawati Irmawati, Mursyid Risma Nofi Cahyanto

= https://doi.org/10.26753/hombis.v1i1.748
Abstract views = 832 times | views = 118 times

Abstract


This research aims to analyze the influence of information quality, ease, and belief on the decision of purchasing online in the Surakarta community of Tokopedia site users. The samples used in this study were 100 respondents (Tokopedia users) in Surakarta using the questionnaire to make up the data. The sampling technique is Purposive sampling which is a sampling method where the researcher determines the sampling by defining specific characteristics such as TOKOPEDIA site users because the number of the population is scattered and difficult to know for sure. Data analysis techniques using validity and reliability tests, classical assumption tests using normality testing, multicollinearity tests, heteroskedasticity tests, multiple linear regression tests, hypothesis tests using t-tests, F tests, and coefficient of determination tests. The results of this study showed that the variable quality, is significantly influential to the purchase decision online, the variable of ease of influence significantly towards the purchase decision, and the variable Hu significantly influence the decision the purchase online.

Full Text:

PDF

References


Adityo, Benito. 2011. Analisis Pengaruh Kepercayaan, Kemudahan dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online di Situs Kaskus. Skripsi.Semarang: Program Sarjana Fakultas Ekonomi Universitas Diponegoro.

Anandya, Cahya Hardiawan. 2013, Pengaruh Kepercayaan, Kemudahan, dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online, Semarang: Universitas Diponegoro.

Davis,F.D. 1989. ”Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology”. MIS Quarterly.Vol. 13 No. 5: pp319-339.

Fang, Yulin; Qureshi, Israr; Sun, Heshan; McCole, Patrick; Ramsey, Elaine; and Lim, Kai H.. 2014. "Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms," MIS Quarterly, (38: 2) pp.407-427.

Ferrinadewi, Erna, 2008, Merek & Psikologi Konsumen Implikasi pada Strategi Pemasaran, edisi Pertama, Graha Ilmu, Yogyakarta

Gamayanto, I. (2018). Inovasi & Pengembangan E-COMMERCE-CRM Dalam Menghadapi Globalisasi : STUDI KASUS-TOKOPEDIA.COM Innovation & Development E-Commerce-CRM In the Facing of Globasasi: The Case Study Of Tokopedia.com. Jurnal Sistem Informasi Dan Teknologi Informasi, 7(1), 89–103. https://ejurnal.dipanegara.ac.id/index.php/jusiti/issue/view/39

Gondodiyoto, Sanyoto. 2003. Audit Sistem Informasi Pendekatan Konsep. Media Global Edukasi, Jakarta

Gunawan dan Ayuningtyas, 2018. “Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Daring Di Aplikasi Bukalapak Pada Mahasiswa Politeknik Negeri Batam”. Journal of Applied Business Administration Vol 2, No 1,Maret 2018, hlm. 152-165.

Hadiyati, E. (2014). Studi Dimensi Hubungan Pemasaran Dan Loyalitas Pelanggan Jasa Sektor Perbankan. Jurnal Dinamika Manajemen, 2(2), 72-87.

Harris, L.C. and Goode, M.M.H. (2010), "Online servicescapes, trust, and purchase intentions", Journal of Services Marketing, Vol. 24 No. 3, pp. 230-243. https://doi.org/10.1108/08876041011040631

Hong, I.B. and Cho, H. (2011) The Impact of Consumer Trust on Attitudinal Loyalty and Purchase Intentions in B2C e-Marketplaces: Intermediary Trust vs. Seller Trust. International Journal of Information Management, 31, 469-479. http://dx.doi.org/10.1016/j.ijinfomgt.2011.02.001

Jogiyanto, 2009. Sistem Informasi Manajemen. Yogyakarta: Penerbit Andi.

Kominfo, Kementerian. (2021). Jumlah Pengguna Internet Indonesia. Diambil dari https://aptika.kominfo.go.id/2021/09/warganet-meningkat-indonesia-perlu-tingkatkan-nilai-budaya-di-internet/. (Diakses tanggal 7 Februari 2022)

Kukreti, A. (2018). Dr . Richa Ranjan Singh Associate Professor Baba Farid Institute of Technology Sachin Mittal Doctoral Scholar Uttarakhand Technical University Ankur Kukreti Doctoral Scholar Motherhood University, (April).

Limpo, L., & Meryana. (2017). Effect of Trust and Easy on Decision Online Purchase toward Special Fashion Products. International Journal of Science and Research (IJSR), 6(10), 715–717. https://doi.org/10.21275/ART20177118

Nawangsari, S., & Pramesti, W. N. (2017). Pengaruh Kepercayaan, Kualitas Layanan, dan Keamaan Terhadap Keputusan Pembelian (Studi Kasus Pada Tokopedia.com). Jurnal Manajemen Dan Bisnis Indonesia, 4(3), 385–394. https://doi.org/10.31843/jmbi.v4i3.131

Pudjihardjo, Maria Carolina dan Wijaya, Helen. (2015). Analisa Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi, dan Tampilan Produk terhadap Keputusan Pembelian Melalui Pemasaran di Media Sosial pada Pengguna Media Sosial di Shapeharve. Jurnal Manajemen Perhotelan, Universitas Kristen Petra, Surabaya, Indonesia.

Schiffman, Leon G., dan Kanuk, Leslie Lazar. 2009. Perilaku Konsumen. Alih bahasa Zulkifli Kasip. Jakarta : PT. Indeks Group Gramedia.

Wahyuningtyas, Yunita Fitri. (2015). Analisis Pengaruh Persepsi Risiko, Kemudahan dan Manfaat Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Konsumen Barang Fashion di Facebook). Jurnal Kajian Bisnis Vol. 23, No. 2, Juli 2015.

Yunita, R. D., Yulianeu, Tri, A. H., & Gagah, E. (2016). Pengaruh kepercayaan konsumen, kemudahan dan kualitas informasi terhadap keputusan pembelian secara online dengan minat beli sebagai variabel intervening (Studi pada pengguna situs jual beli Bukalapak.com). Journal Ilmiah, 1, 1–7.


Refbacks

  • There are currently no refbacks.




View My Stats

This journal (p-ISSN:2830-0211; e-ISSN:2829-7997) is licensed under

a Creative Commons Attribution 4.0 International License

Creative Commons License

Universitas Muhammadiyah Gombong

Address: Jl. Yos Sudarso No.461 Gombong, Kabupaten Kebumen, Jawa Tengah 54412


email: hombis@unimugo.ac.id